This Privacy Notice governs how www.urbanmills.in (“Urban Mills,” “we,” “us,” or “our”) collects, uses, shares, maintains and discloses Personal Data collected from users (each, a "User," “you”) of the website (www.urbanmills.in).

We encourage you to read our Privacy Notice on a regular basis whenever you intend to provide personal data to us. We may amend this Privacy Notice occasionally to reflect changes in our data handling practices.

The website collects, processes, uses, stores, discloses, transfers, or otherwise makes available (“Processing,” “Process” or “Processed”) your Data as legally permitted under Digital Personal Data Protection Act, 2023 and other in-scope Data Protection Regulations.

The privacy practices outlined in this Privacy Notice are for this website only. If you are redirected to other websites or provide personal data to any of those websites, please review the privacy notices posted at those websites.

Data We Collect About You and How We Collect It

Personal Data That You Give Us: We receive and store any data you provide about our Services. You can choose not to provide certain data, but then you might not be able to take advantage of many of our Services. Examples of what data you give us include your first and last name, postal address, contact details such as your email address and phone number, etc. We may also gather information about your access to our website, order history, the number of times you have visited our website, and the services/products accessed/purchased by you at our website. We use this information to personalize your shopping experience, process your transactions, deliver your orders, process payment, and make communication regarding your order and/or our products and services. The name, contact number, postal and email address are used by us for contacting you for the fulfilment of your order, sending you information and promotional codes, and notifying you about any offers, updates, or new service. The information is also used by our staff members/fulfilment partners, who are involved in the completion of your transaction.

Personal Data That Is Collected Automatically: We automatically collect and store certain types of data about your use of our Services, including data about your interaction with our website and services availed through our website. We use this data to personalize your shopping experience, process your transactions, deliver your orders, process payment, and make communications regarding your order and/or our products, offers, and services. Like many websites, we use "cookies" and other unique identifiers, and we obtain certain types of information when your web browser or device accesses our Services and other content served by or on behalf of us on other websites. Examples of what Personal Data we collect include the internet protocol (IP) address used to connect your computer to the internet, purchase and content use history, browser and device information, browsers you used to access our Site and services, webpages viewed, time spent on webpages, links clicked, transactions entered, site-navigation patterns, referring website addresses, and other diagnostic data from your use and interaction with our Site. Please refer to our Cookie Policy for details on how we collect and process your data.

Entering a Contest or Promotions: If you participate in a promotion, we will collect your name, contact information, and any other information that you choose to include on the form. If you are an account holder, we may note in your account that you participated in a promotion.

How We Use Your Data

We may use the data that we collect or that you provide to us, including any Personal Data:

• For processing your orders, contacting you about your order (for example tracking your order, an item is out of stock, payment hasn’t cleared, or just letting you know that we’ve saved your basket for you, etc.), and passing your payment information onto our payments processing partners.

• For marketing and advertising purposes, such as to communicate with you about our products and services and those of our subsidiaries, affiliates, and parent companies that may be of interest to you.

• For administrative purposes, such as to register you for, or notify you that you are a winner of, a contest or other promotion; to assist you with managing your account and passwords; for technical support; to maintain security and operability of our Website (including for debugging purposes); to provide reports to prospective partners, service providers, regulators, and others; to implement and maintain security, anti-piracy, fraud prevention, and other services designed to protect you and us; to enforce this privacy policy notice, our Terms of Use, and other policies.

• For customer service purposes, such as to respond to your queries and requests.

• To undertake, with your consent, marketing campaigns and any other promotional activities, such as providing information about special events.

• To build our contact database once you have made a purchase, completed a transaction, and/or registered to receive more information.

• Upon your opt-in, for research and analytics, such as internal market analysis, identification of trends, measuring the amount of traffic to our Website; to improve our Website, products, and customer experience; to understand what parts of our Website are most popular or to improve upon our Website; to understand our customer demographics; and for other research and analytical purposes.

• To deliver targeted advertising and coupons if you have signed up or registered to receive this information.

• For legal compliance: to comply with applicable legal or regulatory obligations, including responding to a subpoena or court order; to cooperate with law enforcement or other governmental investigations; and as part of legal proceedings.

• For protection of us and others: where we believe it is necessary to protect us and others, including, without limitation, to detect, prevent, and respond to fraud, security incidents, or other issues where we believe it is appropriate to protect us and others.

Legal Basis of Processing Personal Data

With your use of this website, we may process your Personal Data based on the following legal grounds:

• Your Consent – When you subscribe to Urban Mills WhatsApp updates, create/register a profile on the website, subscribe to a newsletter, manage your cookie preference, or in every other case where you provide us with your clear and specific consent; or

• Our legitimate use

• For a specified purpose you voluntarily provide your data to us for which you have not indicated to us that you do not consent to the use of Personal Data; or

• When we use your Personal Data to comply with laws; or

• When we improve our services, detect and prevent fraud and abuse to protect the security of our customers, ourselves, or others, and when we provide you with interest-based advertising; or

• When we comply with any judgment, order, or decree relating to claims of a contractual or civil nature under any law for the time being in force in India.

Disclosure of Your Data

We may disclose Personal Data that we collect or you provide to us as described in this privacy policy notice:

• To our subsidiaries and affiliates.

• To contractors, service providers, and other third parties to develop or improve our products, services, and websites.

• To advertisers and marketers, including ad networks for targeted advertising. We do not use tracking technologies unless you opt in on our website.

• To suppliers and distributors of our products.

• To contractors, service providers, and other third parties for email distribution services.

• To contractors, service providers, and other third parties for Website management.

• To third-party service providers as individually identified in this policy.

• To our e-commerce platform, “Shopify.” For more information on how they collect/use your information, please see their privacy notice [https://www.shopify.com/in/legal/privacy].

• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, or other sale or transfer of some or all of Urban Mills' assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding in which personal data we hold is among the assets transferred.

• As necessary to fulfil the purpose for which you provide it.

• Otherwise with your consent or in a manner disclosed by us when you provide the information.

We may also disclose your Data:

• To comply with any court order, law, legal process, or law enforcement, including responding to any government or regulatory request.

• To enforce or apply our terms of use, terms of sale, and other agreements with you, including for billing or collection.

• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Urban Mills, our customers, or others.

Urban Mills employs appropriate safeguards for cross-border transfers of Personal Data, as required by applicable local law(s).

Billing and Payments

We use third-party payment processors to assist us in processing your payment information securely. Such third-party processors' use of your Personal Information is governed by their respective privacy policies, which may or may not contain privacy protections as protective as this Privacy Policy. We suggest that you review their respective privacy policies. We, however, ensure that we partner only with those payment processors who comply with applicable regulatory and industry